You don’t have to be an expert to know that nearly every internet user has a YouTube account. Presently, over 2 billion people watch videos on this video platform every month and the number is only growing each year.
But that’s just one social media platform. What about Facebook, Instagram, Snapchat, TikTok, and Twitter?
Well, all of these platforms are reporting strong numbers when it comes to video engagement. The figures are so good that 91% of marketers are satisfied with the ROI of video marketing on social media. Of which, 87% say video has helped increase traffic to their site.
What’s more, Facebook is the primary platform where marketers are planning to invest in the next 12 months, followed by YouTube and Instagram. Because that’s what the consumers want.
Today, over 55% of shoppers use online videos while shopping in a physical store and 66% prefer watching a video rather than reading about the product that they’re interested in.
So, there’s little to no doubt why video production is the future of advertising. But if you still aren’t convinced, below are a few stats that will force you to make paid video ads your go-to tool for social media marketing.