Dorian Media Group teamed up with TV personality, Tarek El Moussa, to create a strong online presence for his new endeavor, Tarek & Associates. Tarek, most known for his successful TV show, Flip or Flop, was in need of a strategy to differentiate himself enough from the show, giving his new real estate company credibility and establishment, while retaining his fan base. Our goal was to develop a fundamental shift in perception to inspire a new wave of engagement that would direct their team to potential clientele. We uncovered key insights from Tarek and his team, that led to the development of their narrative, which we further illustrated through their website, commercial photography, a two minute highlight video interview, and B-roll of Tarek. Please take a moment to check out some of the work we did on this considerable project below.