This is the age of digitization and businesses big and small need to have an online presence to make themselves relevant. However, if you think that a website with a default template will do the work, you’re wrong. You’ll not only be flagged by search engines, but potential customers might also turn themselves away from shabby websites. So you need to find a proper Web Design company that can improve your return on investment (ROI) and convert online traffic to actual sales.
Our experts at Dorian Media Group have compiled a set of things to look for and ask before finalizing on one particular company. Read on to know how to choose the best Web Design company for your business!
Begin Your Search With Online Websites
Since you will be looking for Web Design companies, it might a good choice to begin the work by looking up the internet. Search for them in any leading search engine like Google or Bing. They work on the basis of keywords and search engine optimization tools (SEO), so the websites on the top actually know these things.
In this age of hyper-competitive digital space, it is important to know how to stand out and make themselves visible to the customers. Only those companies which can make their own websites optimized for the digital space are capable of doing so for your webpage as well.
Apart from this, another way to start shortlisting is to look for companies with brilliant websites of their own. See for yourself the navigability, design, user experience, ease of locating important sections, buffering time (if any), and the overall engagement level. If you find the website to be attractive and visually and aesthetically pleasing, they might be the right choice for you.
The next step is to go through online reviews in a very critical way. Don’t fall for sweeping good reviews that you see at a glance because they might be fudged. It is important to look for detailed testimonials on their websites and see what they have to say.
But it doesn’t end there. To be absolutely sure of their authenticity, you need to find the numbers of their previous clients and cross-verify. You must also look for their social media pages to see if they have received any negative comments or not.
Move To Offline Verification & Portfolio Review
If you have the time then talk to the previous clients of the company. This is to better understand their working procedure, level of communication, ability to deliver projects on time, etc. If you are satisfied with the overall response, you can move to the next step.
This is asking for portfolios from the shortlisted companies and an estimated cost for a particular project. This is again a very crucial task. If they show you static pictures of the websites that they have worked on then don’t fall for them. Instead, ask for their links and search the website on your own. Repeat the process that we have already mentioned above while checking out the website- in terms of responsiveness and experience.
Additionally, ask for the money that they’ll charge for making a website. Almost all companies offer free quotes but some are not honest with their estimated quotes. They hide certain charges that include CMS, SEO, and maintenance services. You should ask for a complete breakdown of the entire tariff structure to not get duped by the company.