Insights, guides, and perspectives from Dorian Media Group on web design, branding, photography, video, marketing, and AI. Practical advice to help your business grow online.
How to choose a video production company without guessing: the four criteria that predict results, seven questions to ask before you book, the red flags worth walking away from, real price bands, and a way to score proposals that look nothing alike.
The signs your brand needs a refresh are practical, not aesthetic: mismatched materials, a sales team explaining what you do, and the wrong clients. Seven symptoms ranked by how often we see them, a 20 minute triage, refresh or rebrand, and what it costs.
How to choose a branding agency without guessing: the four criteria that predict results, seven questions to ask before you sign, the red flags that should end a conversation, real price bands, and a way to score proposals that look nothing alike.
How to tell if your marketing agency is doing a good job: a five part audit you can run in two hours, which metrics count and which hide the truth, a worked example on a $4,000 retainer, and what to do when the answer is no.
Knowing when to hire a marketing agency comes down to six symptoms we see most, which of them you can still fix yourself, a 20 minute triage that tells you whether to buy a retainer or a project, and what the first 90 days should actually cost.
How much should a small business spend on marketing? Most land between 5 and 10 percent of gross revenue. Real dollar figures by revenue level, what each budget buys, and the costs most plans leave out.
The questions to ask an SEO agency before you sign: eight that force specifics on strategy, staffing, reporting and exit terms, the red flags that should end a conversation, real price bands, and a five point way to score competing proposals.
A website RFP works when it describes your business problem, not the website you pictured. The seven sections to include, what to leave out, how long it should be, and a scoring method that makes very different proposals comparable.
Digital marketing agency pricing runs from $1,500 to $20,000 a month depending on channels and seniority. What each budget level actually buys, the four pricing models agencies use, and the costs most proposals leave out.
The clearest signs you need a new website are structural, not cosmetic. The six symptoms we see most on client sites, which ones a refresh actually fixes, a 15 minute triage, and what each path costs.
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