We know a few companies that want to operate on a shoestring budget and consider photos clicked by professionals as unnecessary. This is a very big mistake because there are all types of options available in the market. However, they fill this void by using stock photos, gathered from the internet, or pre-saved images from various galleries.
This harms business at two separate levels. One, customers feel that the companies aren’t serious enough in their work. In their desire to save money, they actually drive away potential buyers. This is because they see photos that are not unique to them and they don’t speak to the consumer at a personal level.
On the other hand, search engines like Google and Bing flag these websites as inauthentic and obsolete. Since the photos aren’t optimized they never come up on relevant searches and aren’t visible to the customer.