Website mistakes to avoid in 2021
If you’re not running a successful, converting website right now, chances are it is because you made at least one of these 3 common mistakes.
Visually cluttered website layout
The human brain can’t process infinite sources of information. So, it’s really important to understand what makes a website feel crowded and disorganized.
One of the major website designing mistakes designers make is a lack of white space, which leads to a cluttered website. Overwhelming people online will quickly lead them to a different site with less clutter. And when overwhelmed by the information on the page, they will bounce and quickly leave the website.
Cluttered websites are difficult to navigate and lead to a poor user experience. They slow things down and increase confusion among the visitors.
Remember, your website needs to have a clear purpose if you want to keep visitors around. For that, avoid putting redundant links, irrelevant and low-quality images, and meaningless typography.
Keep your fonts consistent and avoid giving every element the same amount of attention to prevent an information jumble in your visitors’ minds.
Zero social proof
Shopping online is trickier than shopping at a physical store. In the latter, you can directly try out the products to make a buying decision. But online shopping almost always relies on what other people are saying about it.
“By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and a part of something bigger,” says Talia Wolf, Founder of GetUplift.
Client testimonials, positive reviews, case studies, certification of authorization, and awards are some common yet powerful social proofs to incorporate into your web design.
If you don’t have social proof on your website in 2021, you will continue to lose a chunk of your sales because you were unable to establish credibility.
Not anticipating and resolving objections
Sales copywriters do it all the time. But not many businesses without a sales background pay attention to this tiny yet significant detail.
And if you think having an FAQs page will do the work, then you are mistaken. Most customers don’t even think about visiting the FAQs section. It is yet to become an instinct.
So, it is essential to incorporate common objections related to your offerings and their resolutions in your web copy.
Anything that can begin with a “but what about this…?” in your potential consumer’s mind is an objection. Find out however many of these you can and address them before your leads are forced to leave your website due to a lack of information.
Adapting your web design to the post-pandemic market
A website design can effortlessly establish your company’s mission statement, principles, and overall identity. But when it comes to the post-pandemic world we live in, you are going to want to make sure you can effectively stand out from the crowd.
Since people judge your entire business on the basis of how your website looks, creating a new website that’s modern and engaging is the first step towards boosting post-pandemic online sales.
At Dorian Media Group, we work with businesses and brands to help them with their online brand development, website design and development, as well as content creation with photography and video production.
Whether you want to create sensitive copies or design a free-flowing layout, we are your team. If you are looking to make your website’s first impression count, let’s talk.