Gulfstream Properties


Project Description About the client Gulfstream Properties is a Development firm specializing in senior living development. Gulfstream Properties approached Dorian Media Group to re-design and rebuild website, to improve interaction, usability and the functionality of the website. Goals and Objectives Improve the design and structure - the new web site should be visually appealing and match current corporate identity guidelines. The site should also have a clear layout and be easy to navigate Ability to update web site - the new web site should contain a CMS (Content Management System) which will allow Gulfstream staff to make updates to the web site without any technical knowledge. Gulfstream wanted to manage 100% of their web site updates internally. Communicate the organizational story in a compelling manner Results A well received new design and navigation. Visitors on the new website spent more time on the site and reading 42% more content. Website traffic increased by 20% as a result. Abandonment rates decreased by 25%. Visit Website: