About the client
Gulfstream Properties is a Development firm specializing in senior living development.
Gulfstream Properties approached Dorian Media Group to re-design and rebuild website, to improve interaction, usability and the functionality of the website.
Goals and Objectives
- Improve the design and structure – the new web site should be visually appealing and match current corporate identity guidelines. The site should also have a clear layout and be easy to navigate
- Ability to update web site – the new web site should contain a CMS (Content Management System) which will allow Gulfstream staff to make updates to the web site without any technical knowledge. Gulfstream wanted to manage 100% of their web site updates internally.
- Communicate the organizational story in a compelling manner
- A well received new design and navigation.
- Visitors on the new website spent more time on the site and reading 42% more content.
- Website traffic increased by 20% as a result. Abandonment rates decreased by 25%.
Visit Website: www.Gulfstreamproperties.us