INTERNET MARKETING

The Importance of Internet Marketing

Boost Your Bottom Line By Driving Traffic to Your Website

Launching a website can be such an exciting experience. You put a lot of effort, thought and ingenuity into the design and the messages delivered by your site, and you can’t wait for visitors. Those visitors are never going to come if they do not know where to find you.

This is when Internet marketing becomes essential. Online marketing allows you to announce to the world, and – more importantly – to your target consumers, that your website exists and can deliver the most relevant information, goods and/or services.

 What is Internet Marketing?

Marketing online refers to numerous efforts that can be made to promote your website. These activities can include:

  • Search Engine Optimization

  • Search Engine Marketing

  • Pay-Per-Click advertising

  • Mobile Web Advertising

  • Social Media Marketing

Becoming a First Page Search Result on Major Search Engines

One of the primary goals of Internet advertising, marketing and promotion is to get your website to the top of the search engine rankings, within that coveted first page of search results.

Why Is this important?

The answer can be summed up into one word: visibility. When customers are in need of the information provided by your website, how do they go about finding you? They use the major search engines: Google, Yahoo! or Bing.

When you search for something using one of these search engines, you likely click on one of the first five results that appear on the first page. Your potential visitors are behaving the same way. If your website is not already a first page result, the web traffic that should be going to your website is being driven to your competitors’ pages.

Do Not Fall Behind in Your Digital Marketing

The bottom line is that your customers are becoming increasingly dependent on the Internet and mobile devices to find the businesses they need. If you do not make your website visible and easily accessible using a comprehensive Internet marketing strategy, you’re going to be left behind.

While online marketing campaigns may sound complex, with the right support, they are actually much more cost efficient and effective than traditional print campaigns. Digital marketing is a form of inbound marketing, in that you promote information that draws in interested visitors, which leads to increased traffic, leads and transactions.

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